By Dian Hasan | December 13, 2009
India’s tourism campaign entitled “Incredible India” has become one of the most successful tourism ad campaigns of late. The tagline captures all the qualities that makes India unique. It rests on the strength of 1. Culture (People with their Customs & Traditions), 2. Famous Landmarks (Taj Mahal), and 3. Landscapes (Skiing in the Himalayas, Boating in the traditional Kettuvallam wooden boats in Kerala, South India).
As one of the world’s oldest civilizations, that gave the world things as diverse as Yoga, Meditation, Pink Palaces, Curry, Bollywood, The Jungle Book, Sari, Painted Elephant Parades and Ayurveda, it is fitting to portray the rich tapestry that is India. And the stunning pictures exemplify India’s diversity beautifully.
The following is part of the print campaign. Notice how the Taj Mahal is used as a centerpiece on which the series of diverse scenes are built on.
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